Network Rail - We Mean Green

 When it comes to sustainability, no one can do everything, but everyone can do something. So why not start with rail?

Duck & Falcon were approached by the fine folks at 23red and
Network Rail to help them bring to life their latest campaign
'We Mean Green' for the Glasgow COP26. 

GT_1_compressor
GT_StyleFrame_Finals_11.2-0-00-00-00
GT_FreightTrain_0_scaled

We were tasked to create an animation that shows how rail enables more of us to move towards a greener future and depicts this through a train as it moves along a journey.

Some of the key points for the brief were to keep things optimistic and lighthearted, have a warm tone, and should give a sense to people that they have a part to play in the role of making the rails even greener.

GT_StyleFrame_Finals_15
GT_StyleFrame_Finals_12.2-0-00-00-00-1
2
GT_StyleFrame_Finals_17.2-0-00-00-00

Credits:

Client: Network Rail

Agency: 23Red

Production: JSR Agency

Direction: Duck & Falcon

 

GT-Cow-0-00-00-00
Representation - UK / EU / US

Raya Alkhayal
raya@jsragency.com
+44(0)2072286667

© Duck & Falcon. All Rights Reserved.